The Results Behind the Work

Explore how paid social media management, Meta ads strategy, audience insights, and creative analysis drove measurable growth for national consumer brands.

Meta • TikTok • Reddit

NATIONAL AUTOMOTIVE SERVICES BRAND

Driving 50% More Appointments Through Full-Funnel Paid Social

Expanded the brand’s full-funnel paid social strategy across Meta, TikTok, and Reddit by shifting more investment into brand awareness and prospecting, transitioning Meta funnel-entry campaigns to Advantage+ automation, launching Reddit prospecting, and using creative performance data to guide platform-specific testing and refresh recommendations.

+50%

Appointments

−37%

Cost Per Qualified site visits

+146%

Qualified site visits

Full-Funnel StrategyPlatform DiversificationCreative Optimization

Meta • Pinterest • TikTok • Reddit

NATIONAL FAMILY HOSPITALITY BRAND

Driving 67% More Bookings While Improving Cost Efficiency by 29%

Refined the brand’s full-funnel paid social strategy across Meta, Pinterest, TikTok, and Reddit through audience expansion, higher-intent campaign optimization, seasonal creative testing, and ongoing budget reallocation. The approach strengthened booking efficiency, increased the share of users who completed a reservation, and improved overall lower-funnel performance. Meta was a particularly strong driver, delivering more efficient bookings and a higher rate of users converting after engaging with paid social.

-29%

Cost per booking

+67%

Bookings

+111%

Return on Ad Spend

Full-Funnel StrategyAudience OptimizationCreative TestingCampaign Management

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