Strategy Shaped by Experience
I'm Coco Reardon, a freelance paid social consultant and Meta ads strategist focused on helping brands make better decisions across media, audiences, creative, and investment. I bring a strategic, hands-on perspective to every engagement, combining clear thinking with practical execution to build campaigns that are purposeful, efficient, and designed around real business goals.
I've spent the last seven years building and managing paid social campaigns for national brands — working as a paid social strategist agency-side across different industries, business goals, budgets, audiences, and campaign challenges. That experience has taught me how to turn complex performance data into clear, practical decisions.
My approach combines strategy with hands-on execution. That includes building campaign plans, managing budgets, refining audiences, evaluating creative, testing new approaches, optimizing performance, and turning results into focused recommendations for continued growth.
As a freelance paid social consultant, I support both sides of paid social media management: building and launching campaigns directly, as well as developing the strategy, analysis, creative recommendations, reporting, and ongoing optimizations that help those campaigns perform more effectively over time.
7+
Years in paid social
$20M+
Ad spend managed
5
National brands supported
7
Social media platforms mastered
Data-Informed, Strategy-Led
Performance data shows what is happening. Strong strategy explains why it matters and turns those insights into smarter decisions across budgets, audiences, creative, and campaign structure.
Creative With a Clear Purpose
Creative is evaluated as a key driver of campaign performance — not an afterthought. Every recommendation is grounded in what captures attention, communicates value, and moves the audience closer to action.
Clear, Honest Partnership
Performance is communicated openly, including what is working, what needs improvement, and where a different approach may be needed. The focus is always on making the strongest decision for the brand — not simply presenting positive results.